OhMiBod EvolutionNaming the product was a blast. We sent a list of possible names to 200 people and asked them to participate in an online Zoomerang Survey to choose the best. "OhMiPod" was the clear favorite with everyone ... except, er, the folks at Apple, who suggested (very politely) that we might want to consider other alternatives.
Based on this input, we've decided to go with OhMiBod... which, when you think about it is even better than the previous choice. After all, it isn't really about the MP3 player is it? We wanted our logo to reflect the sophisticated elegance of the product itself. But somehow, the name alone just wasn't enough. We needed a little something extra, that special touch. What we needed was an icon that would be instantly recognizable. Something that would immediately communicate pleasure and that, in addition to exuding sexuality, would convey the fun, lighthearted personality of the OhMiBod brand. That's when we hit upon our provocative iconic "spokes model," who we affectionately call Suki.